PATIENT EDUCATION CONCEPTS & EYELAND DESIGN NETWORK
PROVIDE OVERWHELMING PRESENCE AT 2007 ASCRS/ASOA MEETING, SAN DIEGO, APRIL 27 - May 2

Stealing the Show at the 25th Annual ASCRS Film Festival
"Envisioning Beauty" produced by Karl Brasse MD along with co-producers Guido Schulte, Curt Flakowski, and Rene Paradies was awarded the prestigious ASCRS Film Festival "Oscar" in the category of "Special Interest". One of over 170 entries, "Envisioning Beauty" is an inspirational and captivating journey into the eye that is poetry in motion, celebrating the eye artistically, scientifically, and emotionally.

Launch of the IOL Counselor™ software
The PEC booth was constantly packed with attendees, eager to see the highly acclaimed IOL Counselor™ software. Designed to increase patient conversion from monofocal IOLs to presbyopia correcting IOLs, the software was featured on the cover of the March issue of EyeWorld Magazine and distributed to approximately 5,000 US based ASCRS members through an education grant from Alcon Laboratories, Inc. and Advanced Medical Optics, Inc.

ASCRS Welcome Reception at Seaworld
The ASCRS welcome reception held at SeaWorld was a spectacular show, culminating with the gift of a FREE poster created by Dr. Karl Brasse and designer, Guido Schulte of Eyeland Design Network. Over 1500 signed copies were presented to attendees at the conclusion of the reception.

Eyeworld ASCRS Meeting Edition
Cover of Eyeworld May 2007 Edition was designed by Eyeland Design Network.

180 Street Banners
Patient Education Concepts, Inc. and Eyeland Design Network dominated the ASCRS landscape. Over 180 banners, extending along Harbor Drive to Seaport Village, welcomed ASCRS members to San Diego and announced the launch of the jointly produced IOL Counselor™ software.

The American Society of Ophthalmic Administrators (ASOA) featured several courses presented by Michael Malley, president of CRM Marketing Group, Dr. Karl Brasse of Eyeland Design Network, and Robert Watson, president of Patient Education Concepts, Inc. Although Dr. Brasse was unable to attend due to a recent broken ankle, Mr. Malley and Mr. Watson presented the IOL Counselor in a course titled, "Proven Digital Tools to Increase Your Refractive IOL Conversions". Filling in for Dr. Brasse, Curt Flakowski and Mr. Malley presented, "Building a Better Practice through Entertainment, Emotion, and Education“.